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Now the competition in the packaging box printing industry is becoming more and more fierce, the packaging boxes are becoming more and more homogeneous, and the industry control and requirements are becoming more and more strict. Speaking of this, many children's shoes will ask, what is homogenization? Homogenization is the phenomenon that commodities of different brands in the same category imitate each other in terms of performance, appearance and even marketing methods, and even gradually converge. It can refer to a phenomenon in which various types of information with roughly the same type, production method, production process, and transmission content exist in a certain field. How can we avoid the emergence of homogeneous competition in the packaging box printing industry?
Packaging box customization We must pay attention to differentiation.
We want to avoid homogenization of the packaging box. At this time, we must combine the characteristics of the product and the brand to carry out distinctive and bold creative packaging, do not take the usual path, and have the courage to break through; this includes such as a novel name, irregular size and shape, new packaging materials and a personalised brand logo. Personalization is specific to color, shape, transparency, brand perspective and interactive design and other aspects for differentiated packaging design; but one problem we should pay attention to is to ensure that the designed and produced packaging box can improve the brand in a short time. Attention and reputation, increase consumers' recognition of our packaging and products, increase the added value of products and increase the sales of goods.
The packaging box customization should be subtly integrated into the current fashion elements
At present, not only the products are updated rapidly, but people's aesthetics are also constantly changing, that is, there are corresponding fashion elements in each period. For example, in 2018, purple is relatively more popular than other colors, but the popular colors of different products are different. We just talked about the popular colors on clothing, so we must always pay attention to the aesthetic trends of the market. Every period has its popular colors, and packaging box printing also needs to constantly adjust itself to adapt to the cultural information of the new era, make full use of modern scientific and technological achievements, new materials and new processes, reduce packaging costs, pay attention to environmental protection, and make its own brand. It is recognized and accepted by more people and stands out among many commodities.
Incorporate culture into it when personalizing packaging.
Competitive and successful customized packaging boxes generally use corporate culture and traditional cultural elements as the expression of packaging boxes, such as paper-cut art, facial makeup, blue and white porcelain, Tang suits and classical fans on the appearance. , the combination of traditional and current technology, to the innovation of content and technology, so that the use value of the product has a new sublimation, such packaging has emotional factors, and also shows the personality characteristics of the product brand, sometimes such innovation often There will be some unexpected effects in circulation and sales.
Packaging needs and styles will change with the times, and packaging box printing manufacturers and designers must capture information in a timely and accurate manner. When printing packaging boxes, we must pursue innovation, but under the premise of ensuring quality and quantity, because innovation in this era means whether it can survive for a long time.