Unpredictable and irrational. « We need new Phone Number List interpretations of the market and society . Hence Biomarketing, a new strategic and marketing platform based on the centrality of man even in a hyper-technological context Phone Number List such as the current one - explains Giuliano Noci , full professor of Strategy & Marketing at the School of Management of the Politecnico di Milano, and author of the book Biomarketing. Not just big Phone Number List data: heartbeat, breathing and eye movements to reveal consumer Phone Number List preferences and choices, recently published by Igea.
Biomarketing introduces interpretative Phone Number List keys and new tools to better design the technology-individual / consumer relationship ". Professor Noci's book will be presented on 6 April in a webinar organized by Digital4 ( here the link to review the event ). GIuliano Noci Full Professor of Marketing at the Politecnico di Milano Phone Number List With this new approach, new research tools are introduced which complement traditional survey methods . These techniques detect biometric parameters, our body signals and brain activity, and are able to provide authentic interpretations of why an individual exhibits certain reactions Phone Number List when exposed to a (marketing) stimulus.
The analysis of what has been Phone Number List declared today is no longer enough to interpret why individuals make certain decisions - adds Noci -. In line with these principles, an interdepartmental laboratory called Pheel was created at the Politecnico di Milano . The second major element that qualifies this new way of thinking Phone Number List about the market is strategic, and concerns a new corporate value proposition, understood as "the sum of" what "a company proposes and" how "it relates to the market - explains the professor