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Luckin Coffee may be the next Starbucks or the next ofo. But in any case, Ruixing Coffee, who is accustomed to rushing all the way on the highway, dare not slow down. As the top 5 of China's top ten loss-making new economy companies in 2019, after the number of stores opened by Luckin Coffee surpassed that of the industry's big brother Starbucks, the high-profile entry into "unmanned retail" is largely risky and far outweighs the concept of innovation. Continued loss + burning money is not the future of Luckin Coffee After opening 4,500 stores in
2 years, far exceeding Starbucks’ record of 4,000 stores in the Chinese market for 20 years, Luckin Coffee proved its speed to investors in the secondary capital market. But what is worrying is that behind the speed of Luckin Coffee's big brother Starbucks in the Chinese market, it is the reality of the fiasco of continuous losses. To a large extent, this business model is not sustainable. After all, behind the speed of opening stores, it depends on the space of market capacity and the strong supply capacity of the company's funds. From the perspective of market capacity, referring to the "2019-2024 China Co-working Industry Business sms marketing service Model and Investment Attraction Analysis Report", it shows that by the end of 2017, there were more than 300 shared office operator platforms in China, and the number of shared office spaces reached 3,000.