2019 is a critical year for the commercialization of . As of June 6, the number of monthly active users of exceeded 85 million, and the number of registered users exceeded 200 executive email list million. Backed by a content community with such great potential, seems to have a tortuous road to monetization of traffic. It has found a brand partner platform from cross-border e-commerce and has been trying new monetization models. But the crux of the current question is, what is the positioning of itself: e-commerce or community, its main competing executive email list products are e-commerce platforms such as or content platforms such as ? The following are some discussions and conjectures.
On the possible commercialization of in the future. E-commerce realizes stable development and remains important In 2013, started with a cross-border shopping strategy, and executive email list naturally has the genes of cross-border e-commerce. In addition to the east wind of the cross-border trade policy in 2014, -commerce road has been singing all the way, and it has set a record of zero advertising. In the case of more than 200 million sales. However, as more and more players enter the game, such as Koala and Tmall Global, these executive email list players bring their own buffs, and the e-commerce development of has encountered a bottleneck. According to data, in the fourth quarter of 2018.
Cross-border import retail e-commerce market competition, Global and accounted for more than 50% of the market share, while only accounted for 3.7% of the market. ranked executive email list sixth. The causes of bottlenecks can be summarized in two aspects: The conversion rate brought by content diversion e-commerce cannot be further improved; Supply chain management issues, current size is a bit difficult to cultivate. In terms of conversion rate: The executive email list user's prior awareness does not regard as an e-commerce platform; after investigation, it is found that with the continuous increase in the category and quantity.