Jul 30, 2022
In General Discussions
Creating a website that users want often requires a lot of research, and truly understanding the users of your products and services is the key to targeted UX design. Oriol Beda quipped in his UX Collective: “Research is seen as a magic wand in design, but it’s only used when something goes wrong.” If you don't know who your target audience is, how can you design a product that meets expectations and needs? Chances are you'll end up with a semi-finished product that no one wants to use. For a better design process, research and research should be a regular part of the design, not just used when things go wrong. So, what steps should UX/UI designers take to ensure they can create designs that are sufficiently successful? In this article, Justinmind will give you an answer. This article will summarize the conceptual definition of the discovery phase and how to use the discovery phase to explore more rational designs. What is the discovery phase? As the name suggests, the discovery phase is used to explore discoveries and gather all relevant necessary information to create a great user experience. Relevant information includes, but is not limited to, user profiles, user journeys, identified pain points, user interviews, and user research. This information will eventually feed back into your design process. 2. Why is the discovery phase so important to web design? If you're going on vacation, you'll usually need to perform a series of actions to get out. Usually, you first decide where to go and then learn about the place. What are the recommended restaurants, which homestays are good, what are the local specialty cafes and popular attractions, etc. You'll even learn a couple of local dialects or the local language to make sure you get a better feel for the place when you arrive. Maybe you also know a friend or two who've been to that place, just in time to ask. All you do is research before you go. That way, you'll be able to enjoy your vacation better and plan to enjoy all the fun at your destination. This process is very similar to the discovery phase in web design. By creating user portraits, user journeys, and user research, you can gradually create a rich, detailed, and targeted product experience for users. The discovery phase is so important because it offers the possibility to gain insight into your users. Without it, how would you know if your product and strategy will make them buy it? Beauty brand Avon once lost $125 million due to poor design, and being in the pre-design discovery phase could prevent that from happening. Design agency Robot and Pencils found that their discovery-phase optimizations increased monthly new user visits to their website by 1.2 million and reduced calls to help by 1 million. The benefits of the discovery phase are many because it can: Reduce expenditures in subsequent design stages; Help you better understand core design issues; To help you outline the entire design process; Make the design smoother and achieve a better user experience. 3. How to effectively advance the discovery phase? It is very practical for the problem that the follow-up development cost is too high due to insufficient consideration of target users, and a strong early discovery stage can solve this problem well. In order to better advance the discovery phase b2b data and achieve better web design results, there are several common methods. 1. Desk Research Never underestimate the power of theoretical research, this is a crucial first step. Desktop research does not mean to study the desktop, but to find research that has been done by others, obtain ready-made "second-hand materials" through computers, magazines, books, documents, the Internet, etc., and bring these materials together. Because desktop research captures readily available, validated data, it is efficient and low-cost. Desktop research can guide you to identify follow-up research and design directions. Especially when it comes to user interviews, the success of desktop research can save you from asking stupid and inefficient questions and avoiding embarrassment.