Jun 14, 2022
In General Discussions
Last time we talked about three-stage rocket, so what exactly is a three-stage rocket? Too much has been said here, nothing more than: Level 1: Build high-frequency head traffic, Level 2: Precipitating executive email list the business scenarios of users, The third level: profit center, complete the business closed loop. 01 first stage rocket Luckin's first-stage rocket seems to have internal and external problems, but if you analyze it carefully, you will find that third-stage rocket doesn't seem to be able to fly at all. Coffee builds high-frequency traffic? As everyone executive email list said, who loses subsidies will lose users. Unlike Special Car, which focuses on safe and high-end travel services. It is the only B2C online car-hailing platform in the country. In fact, it is not an exaggeration to call UCAR a high-end large-scale taxi company. But has entered too many competitions executive email list in the beverage market. Tea, Starbucks, coffee from fast-moving restaurants, and even convenience stores and PetroChina have to seize the coffee market. So what is the advantage of first stage rocket? Precise shop opening? High executive email list subsidies? Fast delivery service? Neither, but integrating all the things mentioned in the appeal, and then playing 020 and new retail to the extreme, placing an order on the online APP - self-pickup and delivery. You can enjoy your favorite drink without waiting (luckin is not just coffee..) Relatively speaking, there are long queues in various tea shops, and the self-service beverage machines executive email list have an awkward taste. In fact,just optimized the experience process and bought services, not just drinks. What can good service bring? Take a look at hot pot and you will see it at a glance. High-quality service + new and diverse beverages have gained a lot executive email list of traffic. Change user habits and open potential/closed markets. But this is not enough, the flow is just rocket fuel, what is the real rocket carrier? It's the store.